An AI-powered, habit-first fitness community platform. Make India Fit by turning daily movement into a shared social habit.
NeoFit Community is not just another fitness app—it's a national fitness movement with a clear long-term mission: Make India Fit by turning daily movement into a shared social habit.
The app is free to download and free to use for individuals, ensuring zero friction to adoption. The strategy prioritizes reach, habit formation, and community density.
India does not suffer from lack of gyms or fitness content. It suffers from inconsistency at scale.
Fitness behavior is episodic, not habitual across the population
Most apps are designed for enthusiasts, not the masses
Social accountability is weak and short-lived
Corporate wellness programs struggle with engagement and ROI
A digital habit infrastructure layer for physical activity
Community is not a feature—it is the product
Friends, hostels, and peer groups. Build your personal fitness circle and stay motivated together.
City-based and interest-based groups. Connect with fitness enthusiasts in your area.
Colleges and universities. Campus-level engagement with built-in leaderboards and challenges.
Organizations and departments. Improve wellness participation with measurable ROI.
Free by design. Every user receives a default AI fitness and wellness agent.
Daily and weekly performance analysis tailored to your activity patterns
Activity recommendations based on your goals, habits, and fitness level
Rest and recovery guidance to prevent burnout and optimize performance
Educational nutrition guidance to support your fitness journey
Streak protection and consistency support to keep you on track
No diagnosis, no clinical claims—purely fitness and wellness guidance
NEOFIT avoids elite-centric gamification and focuses on inclusive recognition. Status, visibility, and recognition outperform cash incentives in habit formation.
Challenge yourself and others. Turn motivation into momentum.
Participate in community-wide fitness challenges. From daily step goals to monthly distance targets, find challenges that match your ambition and push your limits.
See where you rank among friends, colleagues, or your entire campus. Track your progress with daily, weekly, and monthly rankings designed for all fitness levels.
Create private challenges with your inner circle. Set custom goals, compete head-to-head, and keep each other accountable throughout your fitness journey.
Unlock badges for consistency, improvement, and milestone achievements. Build your trophy case and showcase your dedication to the community.
From college campuses to corporate offices
Primary growth engine. High social virality, competitive mindset, early habit formation window, and campus-level density. Colleges act as distribution hubs for the entire community.
Primary revenue engine. Improve wellness participation, track engagement metrics, run structured challenges, and demonstrate measurable ROI for HR and leadership teams.
Be among the first to experience flexible fitness access across cities